A strong emphasis is placed on phone etiquette and phone sales.
The main purpose of a BDC representative is to bring business into the dealership, whether that is by responding to incoming sales leads or finding your own. We go to great lengths to ensure potential sales are set up on the phone and walk through the dealership door.
Prospecting, which has turned into a lost art, is also emphasized strongly. The BDC is named “Business Development” for a reason – all BDC staff should also be developing business, not just answering incoming leads.
We cover many ways in which BDC staff can be proactive and generate their own leads outside of normal channels to bring in more business to the dealership.
This is not a course of phone scripts, although scripts are covered. The goal of this course is to turn an individual into an aggressive lead generator so he or she maximizes the appointments set for the sales floor. It is designed to teach newcomers the intricacies of the BDC as well as give broader insight of the department for seasoned BDC personnel. New or experienced, this course will get you setting more appointments than most and finding more potential customers in places where dealerships rarely look.
This course is open to new and experienced BDC personnel as well as individuals looking to start a new career in the Business Development Center.